Internet Marketing Reading, Online Marketing Reading, Berkshire
Internet Marketing is not just about bringing traffic, or creating a good-looking site. It is about using all the internet tools available that will work for a business to meet the business objectives. Parts of it are web design (to help turn viewers into customers), SEO (to get the site found by the search engines), Social Media (to build the brand and manage reputation), Email Marketing (to up-sell, cross-sell and get new customers), Pay-per-Click (to bring targeted traffic quickly), and much more. All these tools will not work well for all businesses. One of Urban Media’s core competencies is to know what mix to use.
Due to the fact that more and more people are choosing to use the internet to gather information, research products and services and find providers both local and global, it has become vital for every business to have a strong online presence.
Many business owners and managers are aware that their website is doing little to promote their goods or services. But what can they do about it? We all (even Urban Media!) get numerous emails offering services to help. Most of those come from overseas. But we are near Reading and can meet regularly to keep campaigns on track. We provide great reporting on our efforts and results every month, and can go over it with you in person. In order to avoid provide good data, we use tools such as Google Analytics to gather real information on the effectiveness of your website’s performance for the business, whether this be the visits, number of quotes, call requests or sales completed. You can then see how effective your website actually is.
Web Design, Reading – Designers & Developers
Your website represents you as a company so it is important to make sure that it represents you well. A strong web design isn’t just about what it looks like. At Urban Media, we understand that websites are made to increase sales. To accomplish this we use key ingredients. These are features that make it easier for visitors to your website to engage with what you do, gain an understanding of whether you have the solution to their needs and take the steps to engage with you.
One of the most important factors in modern day websites is whether or not your website is mobile responsive. Being mobile responsive means that your website visitors can easily see your content no matter whether they are accessing the internet via a PC, mobile phone, tablet or other portable device. Every day more and more people are searching on a mobile device, ignoring this technology is likely to see your company missing out on a lot of potential business.
Whilst the priority for your web design is to effectively communicate your business to your ideal customer, the need for it to also be optimised for the search engines can’t be ignored. No matter how stunning your website design looks it needs to be search engine optimised in order to get results. If the search engines don’t rate and rank it, then it simply isn’t going to be found. Urban Media can undertake initial optimisation on all website builds and will recommend an on-going search engine optimisation (SEO) monthly package that is suitable for your business. If you are investing in a new web design, it’s worth investing in making sure it’s a successful one.
Internet Marketing Reading – Urban Media
To create a strong online presence, you need an established company which focuses on generating returns to work on your website. Urban Media have been serving local and national businesses since 1997 and we can help you too. For Internet Marketing and Design in Reading, contact us today!