There is a huge difference between having your website load on a mobile device and having it mobile friendly. The huge difference? Sales!
Just take a look. Can you easily move around your website without scrolling around? Is your key message lost now that the screen size has altered? Don’t let a non-mobile friendly website limit your levels of sales. It’s not just what the site looks like either. Google has specifically said that it will consider whether a website is ‘responsive’ (mobile friendly) in deciding your search position. We have already started to see more and more websites that are not responsive see drops in their search positions.
It’s like a double whammy. Users get frustrated and go elsewhere. Google doesn’t show you in the first place. Combine these and it is obvious why you need to have a responsive website. One that resizes perfectly to the device it is being viewed on. Fortunately, a completely brand new, fully mobile responsive website doesn’t have to cost as much as you might think. If you have an existing site (and we guess that if you have just tested it then you do!) we can do the work with little to no disruption too. It is a no brainer decision. Get an instant quote now and then at least you know what your options are.
Mobile Version vs Fully Responsive
It should be pointed out that there are 2 ‘technical’ ways of making a website perform better on a mobile device. The initial reaction to the huge growth in mobile users was to make a mobile site that was triggered by the website realising it was a mobile phone that had accessed it. Often these had separate addresses like ‘m.mywebsite.com’ rather than ‘www.mywebsite.com’. In this example, a completely different version of the site is shown.
As mobile usage increased (significantly), Responsive designs became the preferred method. In this example, the site resizes as the browser size is changed. There are a few reasons why we believe responsive is better. These include;
- Google prefers responsive sites to mobile sites
- Mobile Responsive sites are future proof and not based on existing devices
- You only update the content on a single site if it is Responsive
The Mobile Responsive checker therefore is checking to see if your website is Responsive. If you have a Mobile (m.) type site, it will not show on this page since your website is only truly ‘Responsive’ if your pages ‘respond’ to the size of the browser.