For SEO Reading, Berkshire, call Urban Media. Providing SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) services, we will get you to the top of Google (and Bing, Yahoo etc) for the search terms that your prospective customers use to find what you sell. Our SEO work will bring more visitors to your website. In turn, you will get higher levels of sales.
No-one really knows Google’s algorithm except Google, and besides, they change it all the time! What we do is to follow their guidelines and the spirit in which those guidelines are based: create great quality content for viewers and let the internet world know it’s there. Google itself, in their webmaster guidelines tell you to “Beware SEO’s that claim to guarantee rankings.” You can read it here.
In order to get the number of visits to your site you’ll want from certain search terms you need to be in top half of page 1 of search engine search results. That’s where we come in. Urban Media have been in business since 1997, so when it comes to getting you ranked by the search engines for the right words and phrases, we have the experience. You can see how well we do for our clients on our page showing search results here.
One of the factors most important to SEO is making sure that you choose the right key phrases. This means key phrases that are not only relevant to you but also get searched enough to generate you profitable business. Before carrying out ‘search optimisation’ we research the actual ‘keywords’ for you. During this (Keyphrase Research) phase, we create a list of possible keywords and find out how many people actually search for each one. We will then supply a list of key phrases that not only have enough searches but also contain buying signals so that they are more likely to convert into a sale.
Only at this stage are we ready to do the search engine optimisation of your pages. Whilst you may be based in Reading, you may need a lot more than say ‘SEO Reading’. SEM and SEO companies will often suggest this local optimisation as it is easier to achieve good rankings fo0r local search. But easier isn’t always better, Urban Media have a list of national competitive key phrases with which we have achieved great positions.
Search engines focus on making sure that the results are based on quality. They can rely on other websites effectively ‘voting’ for web pages that should be given top positions. This is referred to as ‘link strategy’. Fortunately, we are experts at this too. It’s important to make sure that not only are the links there but they are high quality and natural so that you do not get penalised.
Social Media is having a larger impact on search results as time goes by. We advise that you have an integrated campaign that covers both SEO and Social Media. If you are in a real hurry, Pay per Click is a good route to get your website to the top quickly. These paid adverts are the text entries to the right and often above the main ‘natural’ listings. We can help you to setup and manage these (pay per click) paid listings. Pay per Click works especially well with local searches and the cost is very affordable.