Businesses on the high street advertise their products through a shop window, you would be regularly changing the display to reflect changing trends, new developments and the latest products. You will also advertise the latest special offers and any of the latest news and events within the business. The display may showcase your ranges that tie into a topical event or issue. The shop windows main purpose is to attract passers by so that they go in and have a look.
When a shop window is left unchanged for years you would also assume the products inside have been left unchanged. If you’ve already browsed through before and it hasn’t changed since why would you browse through again?
Like your virtual shop window, your website needs to be regularly updated with fresh content to encourage visitors to look around and return again and again to see what you have on offer. Your latest offers, deals and products should all be on display to entice your visitors into purchasing something new. In order to communicate the personality of your business blogs and articles work perfectly. I’n order for them to effective it’s important to provide information and expert advice on topical issues and encourage visitors to return time and again.
Many company’s often think that once the website is created and is live it is the end of the story, however this isn’t the case. In order to keep your website well maintained you need to upload relevant content as often as possible to keep visitors regularly visiting your site. Websites can be built with integrated content management systems (CMS), so that you can access and make changes to the content without in-depth technical knowledge.
More often than not a WordPress web design provides the best solution. WordPress designs incorporate a very straight forward CMS, which makes it relatively simple to change the wording or images on your website, without compromising the design features and layout. With a WordPress design it is also easy to add additional content. This avoids the need of input from your technical support or web developer every time you want to add a blog post or news article.
If the idea of a WordPress design interests you, Reading based Urban Media can help. In some cases we can re-create your current website onto WordPress. Although a new build is often a great opportunity to start a fresh. We provide training on how to update your WordPress site before it goes live and provide on-going support including regular drop in advice sessions.
WordPress Web Design Reading, Berkshire, UK