3 Painless Ways to Speed Up Your Businesses Website

June 3, 2016 8:59 am

According to Amazon, they witness a 1% loss in revenue for every 100 milliseconds their site takes to load. Furthermore, Yahoo revealed that they were able to increase traffic to their website by 9% by simply cutting the time it took to load by 400 milliseconds.

It is eye-opening statistics like these that highlight the importance of designing and developing a website that loads fast on both desktop and mobile devices, whether it’s a template brochure website or bespoke e-commerce website.

In this article, we’ll be exploring 3 painless ways you can make your businesses website load faster. Whilst some of these do require an understanding of web design and development, the majority can be implemented by a novice in just a handful of minutes.

Switch Hosting Provider

If your businesses website is consistently loading slow it may not be an issue with its design or development. It may, in-fact, be a result of a poor hosting provider slowing down the progress in which a visitor’s PC is able to contact the server your websites framework and contents are held on.

Therefore, carry out a little research to ensure you understand the basics of website hosting. Following this, you should browse the selection on offer and compare their features and guarantees. Whilst the likes of Heart Internet, Hostgator and BlueHost provide similar features, a handful guarantee a certain speed whilst your website is hosted with them.

It is easy to full into the trap of choosing the cheapest hosting available, such as the £1.99 packages offered by some hosting providers. Whilst these are appropriate for some sites, they will not provide you with a website that loads in the optimal time. A hosting package which requires a monthly investment of between £10 and £20 would likely suit you better.

Use Image Compression

 Large images, such as those used for banner images or backgrounds on a website, often result in a reduced load time. In some cases, it can add up to three seconds to your websites load time. Once you consider that 47% of consumers expect a web page to load in 2 seconds or less, this is concerning.

You should therefore be considering using an image compression plugin, such as WP Smush. Whilst some image compression tools may reduce the quality of the image itself, many simply remove the data from the file that is not necessary to present it to visitors.

Allow HTTP Caching

HTTP cashing allows the browser used by a visitor to store versions of your websites images, stylesheet and JavaScript locally. In some cases, these browsers may also cache the page itself. In doing so, when somebody revisits your website they will not be forced to load all of the content remotely. Instead, their browser will layout the last cached version of the particular web page they are on.

That browser gets all of this information by cataloguing the contents of a websites index.html file, which it accesses by contacting the server that your website is hosted on. To avoid it caching out of date content, however, the browser will continuously ask the server whether a certain file has been modified since it was last cached.

Go at the Speed of Light . . .

By implementing these three changes, your website will load at the speed of light. Ensuring your ongoing SEO isn’t impacted and that prospect don’t head elsewhere.

Urban Media, a web design company servicing businesses throughout Reading, take pride in designing websites that load fast and convert visitors. To find our more about our web design services click here.