Website Design: What Really Matters?

July 29, 2016 8:19 am

So, you are launching a new business, rebranding or simply updating in order to improve your presence on the internet. It is time to work out what you want, find an experienced web designer and get a new site live as soon as possible.

Before you meet with your chosen web design company, it is important to give consideration to what you want from your website. When it comes to promoting your business on the internet, which is a highly competitive environment, you need to consider how you can make your company stand out from the crowd. A ‘one size fits all’, ‘off the shelf’ solution is likely to do little to help you get found.

Customer First

What really matters is your potential customers, so the first step is to be very clear on who you want to work with and what they want from you. All internet browsers want mobile friendly websites, fast loading pages and intuitive navigation, so these three criteria should take precedence over everything. In addition, how do your target clients like to receive information? What are they really looking for? How can you appeal to their desires or appease their fears? What pages do you need to include for their benefit?

Your target customer should influence the look of your web pages, the language and style of your content, the factors that you emphasise and those which can be summarised. It is important to remember that your web design company doesn’t have this insight into your business and its vision for the future. The more information you can provide them with, the better the results will be.

Data Driven Improvements

When your website does go live, this should be seen as an early step in the process, rather than the completion of the project. You will need to schedule time to review the website, add fresh content and make amends. This is the only way to ensure that it always provides an accurate reflection of your operations and continues to meet the changing demands of customers.

This need to make updates means that two other factors really matter when it comes to web design. The first is that your site includes a Content Management System, which allows you to easily make amends without the need for hiring technical support. Secondly, that your site includes Google Analytics or an alternative analytics option, which gathers data on the actions of your visitors. This data can help you make informed decisions about what changes to make to your web pages.

Personalised Content

You don’t want to be the same as all of your competitors, so it is important to personalise your content. Beyond the specific goods and services you offer, what prompted you to set up in business in the first place? What gap in the market did you identify? What values are central to the way you operate? What drives you to continuously improve your business? This is the information that you should share. Celebrate what makes your business unique.

Cost Effective Solutions

If you are concerned that fast loading pages, CRM systems, mobile friendly technology, analytics systems and clear navigation all sound like they are adding up to an expensive project, don’t fear. These features are no longer time consuming or costly for the web design company. Even a basic site can include all of these issues that really matter.

The perfect shade of colour, the exact position of the image or the phrase that you use to describe a product all enhance the website, but these core, customer focused factors are what really matter.

If you are looking for professional web design, Reading and surrounding areas of Berkshire are served by Urban Media.